309 W Irving Park Road | Wood Dale, IL
For this project, DAE Group was engaged to remodel an existing fast-casual restaurant and transform it into a Beef Shack. Due to budget constraints, we were unable to modify the building's footprint or make significant changes to the exterior. A key challenge was repurposing existing design elements—typically associated with a different fast-casual brand—to align with and promote the Beef Shack brand identity. The interior design presented a more straightforward opportunity, as it provided a largely blank canvas, allowing us to integrate the pre-existing branding and design elements. Additionally, DAE Group assisted Beef Shack in creating a comprehensive restaurant package, including all necessary manuals. We also converted one-off furniture and fixtures into commercially available options, ensuring the restaurant's design would be scalable for future franchising.
